Cannes Lions 2023, ecco tutti i Leoni delle agenzie italiane. Apple e ITV vincono il Grand Prix Film
Sono i 21 premi portati a casa dal Bel Paese, di cui 19 da Publicis Italy - LePub per Heineken e Barilla. Gli altri riconoscimenti assegnati a Leo Burnett (McDonald's) e ad Indiana Production e Small (Coordown)
L'ultima giornata dei Cannes Lions porta all'Italia una sola medaglia, 1 bronzo, nella categoria dei Film con lo spot di Heineken "The Gosted Bar", firmato Publicis Italy - LePub insieme a LePub Singapore.
Per il Bel Paese dunque il bilancio ora parla di 21 Leoni complessivi, di cui ben 19 di Publicis Italy - LePub per Heineken e Barilla (1 oro, 6 argenti e 12 bronzi), 1 argento per Coordow con Indiana Production Company e Small New York e 1 bronzo per Leo Burnett e McDonald's.
L'agenzia di Publicis Groupe si conferma l'assoluta protagonista per il nostro Paese dei Cannes Lions dopo i risultati ottenuti nelle edizioni 2021 e 2022 in un anno però complessivamente non felice per il Bel Paese, considerando che negli ultimi due anni i metalli portati a casa erano stati rispettivamente 32 e 30.
Tutto questo mentre in Italia infuriano le polemiche per i casi di molestie nelle agenzie di comunicazione.
I Leoni vinti a Cannes della agenzie italiane
La campagna Heineken - The Closer di LePub Italy & LePub Netherlands ha vinto: 1 oro in Brand Experience & Activation (Tech-led Brand Experience); 3 argenti in Brand Experience & Activation (Market Disruption) e Outdoor (1 per Design for Promotional Items e 1 per Ambient Outdoor); 3 bronzi in PR (Use of Technology), Direct (Use of Ambient Media: Small Scale) e ancora Outdoor (Display).
La campagna Heineken - The Office Cleaners di LePub Italy & Publicis Argentina ha vinto 2 argenti in Creative B2B (Brand Experience) e Creative B2B (Targeting & Engagement) e 2 bronzi in Media (Use of Ambient Media: Small Scale) e Direct (Food & Drink).
La campagna Heineken - Heinekicks di LePub Italy, BBH & LePub Singapore ha vinto tre bronzi in Outdoor (Promotional Items & Printed Media), PR (Single Market Campaign) e Brand Experience & Activation (Launch/Relaunch)
Beer for your sole
— Heineken (@Heineken) August 2, 2022
Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken®️ Silver. Heinekicks aren't your everyday shoe, but it’s not every day you get to walk on beer. pic.twitter.com/LefwD5X7if
La campagna di Coordow “Ridiculous Excuses Not To Be Inclusive”, di Indiana Production Company e Small New York, ha vinto un argento in Social & Influencer.
La campagna Barilla - Passive Cooking ha ottenuto 2 bronzi in Brand Experience & Activation (Corporate Purpose & Social Responsibility) ed Innovation (Brand Strategy & Experience).
La campagna Heineken - The Ghosted Bar di LePub Italy & LePub Singapore ha conquistato un bronzo in Film (Micro Film)
McDonald’s “Tabletogo” di Leo Burnett, Milan / Leo Burnett, Chicago ha conquistato un Bronzo in Creative Commerce.
La campagna Heineken - Bar Experience ha ottenuto un bronzo in Direct (Food & Drink)
Così come, infine, l’operazione Heineken - Nobody Watches Women Football in Entertainment Lions For Sport (Diversity & Inclusion in Sport).
I Grand Prix dell'ultima giornata del Festival
Nei Film la giuria presieduta dall'italiano Bruno Bertelli, Global CEO Le Pub, Global CCO Publicis Worldwide e CCO Publicis Groupe Italia, ha assegnato due Grand Prix: alla Apple per "Relax, It’s iPhone – R.I.P. Leon", Apple, Cupertino (Usa) e a Itv X Calm per "The Last Photo", Adam&EveDdb, London (Uk).
Congratulations to @Apple | Grand Prix winners in the Film Lions for ‘Relax, it's iPhone – R.I.P. Leon’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 23, 2023
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFBBP0#CannesLions70 | #CannesLions2023pic.twitter.com/Z81BjxeeQ6
Congratulations to @aandeddb | Grand Prix winners in the Film Lions for ‘The Last Photo’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 23, 2023
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFBBP0#CannesLions70 | #CannesLions2023pic.twitter.com/k7iFDGHQEW
Il Grand Prix For Good va alla Fondation Anne De Gaulle per "Anne De Gaulle", Havas Paris
— LIONS | The Home of Creativity (@Cannes_Lions) June 23, 2023
In Glass a vincere è Korean National Police Agency per "Knock Knock – A Silent Emergency Call", Cheil Worldwide, Seoul (Corea Del Sud)
Congratulations to @Cheil_Worldwide | Grand Prix winners in the Glass Lions for ‘Knock Knock’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 23, 2023
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFBBP0#CannesLions70 | #CannesLions2023pic.twitter.com/PVtCzGfTOf
In Titanium il massimo riconoscimento va a The Government Of Tuvalu per "The First Digital Nation", The Monkeys, Part Of Accenture Song, Sydney (Australia)
Congratulations to @Monkeys_AU | Grand Prix winners in the Dan Wieden Titanium Lions for ‘The First Digital Nation’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 23, 2023
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFBBP0#CannesLions70 | #CannesLions2023pic.twitter.com/7sGegchbnJ
In Sustainable Development Goals il Grand Prix è stato infine assegnato a Mastercard per “Where To Settle”, McCann Poland, Warsaw (Polonia)
I Grand Prix della quarta giornata dei Cannes Lions
Ecco tutti i Grand Prix assegnati nella quarta giornata del Festival di Cannes (qui quelli del primo giorno, del secondo e del terzo)
In Brand Experience & Activation il Grand Prix va a EA Sports & Apple per "Fifa 23 x Ted Lasso£, Apple Cupertino, EA Sports Redwood (Usa)
Congratulations to @apple and @EASPORTS | Grand Prix winners in the Brand Experience & Activation Lions for ‘FIFA 23 X Ted Lasso’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 22, 2023
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFB3Zs#CannesLions70 | #CannesLions2023pic.twitter.com/hPdpZcWU9m
Innovation premia Augmental Mouthpad, Wunderman Thompson Lima / Augmental San Francisco (Perù – Usa)
Congratulations to @WunThompsonPERU and @augmentaltech | Grand Prix winners in the Innovation Lions for ‘Mouthpad^’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 22, 2023
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFB3Zs#CannesLions70 | #CannesLions2023pic.twitter.com/r9wywRFzop
In Creative Commerce Lions vince Hungerstation con "The Subconscious Order", Wunderman Thompson, Riyadh (Arabia Saudita)
A region on the rise. Entrants from Saudi Arabia made history by being the first to take home a Grand Prix for their country — winning Creative Commerce Grand Prix.
— LIONS | The Home of Creativity (@Cannes_Lions) June 23, 2023
Explore The Work here: https://t.co/9VR3DPlENO#CannesLions70 | #CannesLions2023pic.twitter.com/9mxeRHBWlD
Il Grand Prix di Creative Effectiveness Lions va a Cadbury con "Shah Rukh Khan-My-Ad", Ogilvy, Mumbai (India)
Congratulations to @Ogilvy, Mumbai | Grand Prix winners in the Creative Effectiveness Lions for ‘Shah Rukh Khan-My-Ad’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 22, 2023
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFB3Zs#CannesLions70 | #CannesLions2023pic.twitter.com/HyHRjJtHGc
In Creative Strategy Lions vince Renault con "Renault – Plug-Inn", Publicis Conseil, Paris (Francia)
Congratulations to @PublicisConseil, Paris | Grand Prix winners in the Creative Strategy Lions for ‘Renault Plug-Inn’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 22, 2023
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFB3Zs#CannesLions70 | #CannesLions2023pic.twitter.com/rYgAfUkFkN
Creative Business Transformation Lions, il massimo riconoscimento va a Microsoft per "Adlam – An Alphabet To Preserve A Culture", McCann, New York (Usa)
Congratulations to McCann, New York | Grand Prix winners in the Creative Business Transformation Lions for ‘AdLam - An Alphabet to Preserve a Culture’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 22, 2023
Explore all winning and shortlisted work, exclusively on The Work: https://t.co/ALUaAFB3Zs#CannesLions70 | #CannesLions2023pic.twitter.com/dOMt9jsiKm
In Mobile Lions si impone Pedidos Ya con "World Cup Delivery", Gut Buenos Aires (Argentina)
Congratulations to @gutbuenosaires | Grand Prix winners in the Mobile Lions for ‘World Cup Delivery’.
— LIONS | The Home of Creativity (@Cannes_Lions) June 22, 2023
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFB3Zs#CannesLions70 | #CannesLions2023pic.twitter.com/EbuE0hp661
I LEONI ITALIANI DEL GIOVEDÌ
Nella quarta giornata dei Cannes Lions, Publicis Italy - LePub aveva rimpinguato ancora il suo palmarès di premi con 1 oro, 1 argento e 3 bronzi, portando a 18 il numero totale di medaglie vinte sulla Croisette.
In Brand Experience & Activation l’agenzia di Publicis Groupe ed Heineken hanno vinto un oro e un argento con la campagna “The Closer”, e un bronzo con “Heinekicks” (con BBH & LePub Singapore). Un altro bronzo va al progetto Barilla Passive Cooking firmato sempre Publicis Italy - LePub con la collaborazione di Screenplay Milano, Msl Group e Toilet Paper Milano.
In Innovation, Publicis Italy - LePub ha vinto un altro bronzo sempre con “Passive cooking” di Barilla.
In Creative Commerce l’Italia si è assicurata un Bronzo con il progetto di McDonald’s “Tabletogo”, Leo Burnett, Milan / Leo Burnett, Chicago.
Nessun premio in Creative Business Trasformation e in Creative Strategy, così come in Mobile e Creative Effectiveness, le due categorie dove l’Italia non è arrivata in finale.